22 October 2018

Do bloggers *have* to be relatable?

Do bloggers *have* to be relatable? - www.nourishmeblog.co.uk

I love blogging. I love expressing my thoughts in a written way, and learning new skills and interacting on social media. But one of the things I love most is reading other people's blogs, and watching Youtube videos. But if I watched people constantly that reminded me of myself I'd be pretty done with the internet.

There has been a whole lot of chat in the last year or so about people's once-favourite bloggers becoming unrelatable as they switch from Primark hauls to chatting about their new Gucci purchase, or vlogging from their mansion rather than their old flat. The idea that become unrelatable makes your content worthless in terms of consumption has been bandied about, especially in the context of 'x' has more money now, and so they're not on my wavelength, so they're cancelled.

And I get it. It makes so much sense to surround yourself with content that you resonate with and that makes you sit back and think 'that's a bit of me'. It's fab to see other people's flaws and realise that you're not the only one that likes to indulge in beans on toast for dinner sometimes, or that manages to smash a highlight palette the first time you open it. It's refreshing to see that level of honesty and that little bit of something that you absolutely relate to.

But, bloggers don't *have* to be relatable, and I don't understand why there's such a pressure on us to be. I LOVE watching aspirational vloggers and reading blogs where I don't relate to the author. I love learning about things I can't relate to . For example, reading content about chronic illness or disabilities that you don't know anything about is not always going to be relatable, but it's sure important and worth getting into. 

One of my fave Youtube channels of all time is the SacconeJolys. And I can't relate. They're a couple with four kids, six dogs, and a hell of a lot more money than I could probably imagine and they vlog everyday. There are pretty much no parallels between my life and theirs. But watching their vlogs brightens up my day.

Branding someone as 'unrelatable' almost seems like a way to avoid thinking about the fact that maybe you've grown out of their content: maybe you wanted them to stay the same, and they didn't, but maybe you've changed and you're not quite ready for it. I see over and over again claims that Zoella's now unrelatable because of her wealth, but I think a big part of it is the fact that a lot of people have outgrown her. As teens we related to endless clothing hauls, makeup swatches and fun days with friends, but as adults we spend so much time consumed by financial pressures and time restrictions that the core of Zoe's videos are out of our reach. 

We can't restrict someone's own growth, whether it's due to a change in finances, or their outlook on the world. Yes, they might not be relatable to you anymore, but they don't have to be, and you don't have to consume the content they're putting out there. It's okay to 'abandon' a creator because you don't see eye to eye with them anymore, or hear anything that makes you think 'mmm that's a bit of me', and we shouldn't put a pressure on ourselves or anyone else to do so.

What do you think about the idea of blogging needing to be relatable?

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  1. I totally don't care about bloggers being relatable or not - I just want to enjoy the content that bloggers make and because we are all different it's impossible to be relatable to every single person. As people in my country say "there's no one in this world who can please the entire crowd" and I think that sums up this topic the best :)

  2. That's a really good point about Zoella. I'd aged out of her content by the time she started tbh, so I never found her relatable in the first place - might have something to do with why I never got into her content.

    While I don't know whether "relatable" is the right word, in a crowded marketplace there has to be something that draws me to a blogger or content creator in the first place before I even think about sticking around. And I do see a lot of myself in my favourites - including you! But I also enjoy a lot of bloggers who are nothing like me, maybe because of their writing style or photography. So it's not merely a question of relatability, but there has to be some kind of magic/spark/connection there.

    Lis / last year's girl x

  3. I've always gone with the preference that if they post blogs/videos of things I'm interested in, then I've never cared if they're relatable or not. I'm just here for the fun content! :) Tania Michele xx


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